j i n g l e s
"the music made the entire piece ... amazing!" L. Seldin, RMS Networks
Multi-billion dollar companies like McDonald’s, Oscar Meyer and Mentos know that music is the most effective form of advertising. The fact is, jingles can increase the effectiveness of your ad by 32% to 40%. A well-written jingle is a low-pressure pitch with high retention — like a Top 40 single — which is why it works. Our specialty is creating catchy, indelible jingles that will hook your customers immediately. We compose jingles for:
TV • Radio • Internet • On-Hold Messages • In-Store
Infomercials • Corporate Events & Presentations
Please take a minute to listen to any of the samples to the right.
Tips for a successful campaign:
Consistency. Consumers will buy from companies they are familiar with or feel that they "know." This familiarity often comes from the instant recognition of a tune associated with a product or company. One of the great benefits of a jingle is that the jingle can stay the same, but the message can be updated without damage to that jingle branding.
Targeting. It's our job to match your target audience with music that arouses their interest. For example, if your product is a trendy teen sneaker, we might compose a hip-hop jingle for the male demographic and a pop-diva sound for the female teens.
Lyrics. Lyrics are to a jingle what advertising copy is to a print ad. They are critically important to the success of your campaign because they are the message that's carried by the music. We write the lyrics based on the message you want to convey, your company mission/slogan and the action you want people to take. You may provide your own lyrics, but we strongly suggest that, unless you have a proven copywriting background, you leave this task to us.
Choose the right jingle format
• Back Bed: Singing at the beginning and a music bed at the end, over which the voice speaks.
• Front Bed: A music bed at the beginning, over which the voice speaks, and singing at the end.
• Donut: Singing at the beginning and end, leaving the middle music bed for the announcer.
• Instrumental: Voice speaks through the entire ad with the instrumental version of your jingle in the background. We suggest you only use this format AFTER your lyrical jingle has aired for a number of months.
What's included?
2 versions each of :15, :30, :60 jingles, plus an instrumental cut
1 FREE holiday update of your jingle
If you don't have an announcer, we can provide superbly professional voice talent. Need a particular dialect? Just ask. We also compose jingles en Español.
Jingle pricing is based on usage in your media market. Download the latest Nielsen Demographic Market Area report here.
Licensing and Renewals
Your jingle will be exclusively licensed to your company's DMA (Designated Market Area). This means that all other MakeMeAsong.com clients in your region will be restricted from using the music in your jingle. Within your DMA, you can air your jingle on any radio or TV station, and your on-hold messaging system. You only pay for the markets in which you use it.
License renewal fees are small, and when you renew, you receive a FREE update of your original jingle.
